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Design is all about communication, and creating the right mood can go a long way in helping to get people “on board” with what you’re trying to say to them. It helps them get involved with your message and will hopefully move them to take whatever action you are wanting them to take.

Take the home decor blog again – or better yet, a home decor retail site. The feel of the site will probably be very bright and airy, with gorgeous pictures of beautifully decorated rooms. So what would that do for you as you look at a site like that? I know that for me, it would put me in the mood to look around and get decorating inspiration, and possibly see if there’s something I’d like to buy for my own house.

So what mood would best get your message across? What style would create the right “feel” for your message and help your audience respond in the way you want them to?

Do you want people to feel invigorated or excited? Or maybe laid back and relaxed?

It all depends on what you’re trying to say to your audience and what you’d eventually like for them to do.